[Marlyn]

Drinks companies have been ordered to use uglier men in their advertising campaigns.

The Advertising Standards Authority believes "balding" and "paunchy" men would be less likely to encourage women to drink to achieve social success.


The new advertising code stresses that links must not be made between alcohol and seduction.( thats it Celibate for the rest of my days)

A campaign for popular sparkling drink Lambrini has become the first to fall foul of the new rules.

The Authority objected to a poster which showed three women "hooking" a slim, young man in a parody of a fairground game.

The industry regulator instructed the firm: "We would advise that the man in the picture should be unattractive - ie overweight, middle-aged, balding etc.

"In its current form we consider that the ad is in danger of implying that the drink may bring sexual/social success, because the man in question looks quite attractive and desirable to the girls.

"If the man was clearly unattractive, we think that this implication would be removed from the ad."

Lambrini owner John Halewood said the Authority should not be in the business of defining who was and was not unattractive enough to star in ads.

He said: "It makes some very understandable rulings to encourage sensible drinking but we're not sure they're qualified to decide for the nation who's sexy and who's not. (Quite right to if adds were full of people who fell out of the ugly tree hitting every branch on the way down know one would look at the add)

"Sexual attraction is happily one of the few things in life that can't be governed."

Before its sugested im gone go in to add's that stop um drinking

[Podge]

come on please alcohole is all about sex and seduction! beer googles! please how many single people go out with out the thought of pulling someone in the back of their head! and ugly people wont stop people drinking!

[Mella]

Ugly people in adverts definately won't stop people drinking. That's absurd.

[Susanc]

What a load of bok i happen to find bald men cok seksi and i dont like skinny men however drink adverts dont make me go out and drink i drink cos i want to not because some good looking guy is drinking whatever on the tv. Get a life whoever came up with that suggestion i mean hello how stupid do they think people are

xx sue

[Hephaestion]

Wow the advertising industry has always sucked but the that authority seems to have gone off the deep end.
To think that they actually advocate ridiculing the middle aged, the fat, the bald headed...shows a total lack of imagination and double standards.

[Susanc]

god help us all cos most of the men in my local are fat balding and middle aged so what does that constitute that they all watched drink ads all their lives . what a load of cobblers thay need a brain transplant

sue